Essentials of Entrepreneurship: A Practical Approach
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Hometown Favorites
A niche market is a small segment within a larger market. Some pure-play e-retailers, such as Hometown Favorites, succeed by avoiding competition with larger e-businesses and, instead, target a niche market. Founded in 1996, Hometown Favorites specializes in hard-to-find, old-time favorite foods – My-T-Fine pudding, Maypo cereal, Walnettos candy, and so forth – popular in the 1950s, 1960s, and 1970s , and rarely found on grocery shelves today. With annual sales in excess of $1.5 million, Hometown Favorites remains profitable by offering more than1,000 nonperishable, and nonrefrigerated products to a niche market of individual and corporate customers around the world.The company web site is at: www.hometownfavorites.com.
Source: Discovering the Internet: Complete Concepts and Techniques, p. 477 by Shelly, Cashman, Napier, Judd, Kaufmann
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