Essentials of Entrepreneurship: A Practical Approach

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Key Terms

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Entrepreneur. One who organizes, manages, and assumes the risks of a business of enterprise ownership (see other definitions in the text as well).

Entrepreneurship. The recognition and pursuit of opportunity without regard to the resources you currently control, with confidence that you can succeed, with the flexibility to change course as necessary, and the will to rebound from setbacks.

Intrapreneur. Entrepreneurs who operate in a larger corporate context.

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